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For the launch of Zurich Bank in the UK weneeded a compelling story simply told. The disparity in interest rates gave us the 'killer fact' we needed to make Zurich stand out against it's competitors. And we demonstrated it with a simple but highly effective 'bar chart' style graphic coupled with copy that tapped in to the anger consumers felt towards their banks.

 

I created these two ads to highlight Zurich sponsorship of Premiership Rugby and to encourage fans to follow England players at club level following their victory in the World Cup.