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To generate interest in the extremely versatile Saab 9-3 Sport Wagon we created and mailed a 100-page 'Choose your own Adventure' novel. Throughout, the reader is given choices that influence the direction of the story. Will our hero (driving a 9-3 Sport Wagon) find his kidnapped wife? Only you can decide. The DM – which featured a test driveinvitation - saw a 40% response rate among the hottest prospects.

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