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Telepresence is the new generation of video conferencing. It links multi-location offices using incredible life-sized, hi-def images, surround sound, and outstanding reliability. Our job was to create interest in this high-end business product. We created a unique area the product could own - Nortel Telepresence was 'green'. Not flying everywhere for meetings means a smaller carbon footprint – a topic at the top of many corporate agendas.

This $1 million campaign was global, and utilised DM, Press, Online and Email.

Product benefits were demonstrated through a series of fold-outs - each reveal showing the product features behind the benefits.


The DM campaign was backed up by Press, E-mail and On-line advertising