CONCEPT | ART DIRECTION | GRAPHIC DESIGN | TYPOGRAPHY | PRESS
ZURICH BANK For the launch of Zurich Bank in the UK we needed a compelling story simply told. The disparity in interest rates gave us the 'killer fact' we needed to make Zurich stand out against it's competitors. And we demonstrated it with a simple but highly effective 'bar chart' style graphic coupled with copy that tapped in to the anger consumers felt towards their banks.
When England won the Rugby World Cup we created these press ads to highlight Zurichs sponsorship of local Rugby.
