CREATIVE CONCEPT | ART DIRECTION | GRAPHIC DESIGN | TYPOGRAPHY | PHOTOGRAPHIC DIRECTION | BOOK DESIGN | DIRECT MAIL
Saab 'Race Against Time' To generate interest in the extremely versatile Saab 9-3 Sport Wagon we created and mailed a 100-page 'Choose your own Adventure' novel. Throughout, the reader is given choices that influence the direction of the story. Will our hero (driving a 9-3 Sport Wagon) find his kidnapped wife? Only you can decide. The DM – which featured a test drive invitation - saw a 40% response rate among the hottest prospects.
Saab 'Cliche' Asked to create a mail pack to Saab customers advertising a range of deals we responded with tongue firmly in cheek. As a brand known and loved for it's left of field approach, Saab very seldom appealed directly to their cutomer's pockets. But needs must and we came up with this irreverant approach to delivering a hard hitting message.
Saab 'Test your German' Competition for customers meant Saab resorting to increasingly bold tactics. In this instance Saab offered to let prospective customers test the Saab against the equivalent BMW or Audi. Our mailer shows Saab at it's most confident. Challenging customers to see what the opposition has to offer and see how Saab beats them on price.
