CAMPAIGN CONCEPT | ART DIRECTION | PHOTOGRAPHIC DIRECTION | IN-STORE
INTEL Thanks to Intel chip technology, light, ultra-thin laptops were now possible without compromising performance. To communicate this to a wider audience we came up with 'origami'. Laptops as thin and light as paper but still powerful.
The campaign was international so we created a set of guidelines with designs for promotional items and in-store displays.
DIY oragami kits were given out in-store and also available for download from a facebook page where users could share thier own Origami.