CONCEPT | ART DIRECION | GRAPHIC DESIGN | TYPOGRAPHY | CONCEPT | DIRECT MAIL | PHOTOGRAPHIC DIRECTION
HELP THE AGED As lead creative team on Help the Aged we were responsible for bringing a level of creative detail to a brand that had previously lacked it. A difficult balance to get right given that the target audience is very close in age to the people they are there to help and therefore averse to gratuitous design.
One of the fundraising packs we created broached the difficult subject of HIV Aids in Africa and the elderly grandparents left to support grandchildren orphaned by their parents death from HIV/Aids. We told the story through the voice of the children.
ALZHEIMERS APPEAL Through 'Research into Ageing' Help the Aged raised funds for the hunt for the Alzheimer G-nome.
CHRISTMAS APPEAL We created a pack that highlighted the issue of isolation particularly accute at this time of the year. We built a mailer from a concept by Barry Hayman and Dave Eakins based on the true life experience of an HtA drop in centre visitor.
